{"id":76100,"date":"2026-03-19T11:54:57","date_gmt":"2026-03-19T18:54:57","guid":{"rendered":"https:\/\/www.shutterfly.com\/ideas\/?p=76100"},"modified":"2026-03-19T11:56:46","modified_gmt":"2026-03-19T18:56:46","slug":"photo-book-ideas-what-to-make-and-when-to-create-one","status":"publish","type":"post","link":"https:\/\/www.shutterfly.com\/ideas\/photo-book-ideas-what-to-make-and-when-to-create-one\/","title":{"rendered":"Photo Book Ideas: What to Make and When to Create One"},"content":{"rendered":"<p>If you have hundreds of photos sitting on your phone, the challenge isn\u2019t taking them\u2014it\u2019s figuring out what to do with them. <a href=\"https:\/\/www.shutterfly.com\/photo-books\/\">Photo books<\/a> give those moments a place to live, but not every book needs to be tied to the same kind of occasion.<\/p>\n<p>Some photo books are built around major milestones. Others come from trips, everyday life, or even the need to create a meaningful gift. The key is choosing a direction that makes your photos feel organized instead of overwhelming.<\/p>\n<p>Below are some of the most common (and most useful) photo book ideas, along with when each one actually makes sense to create.<\/p>\n<p><strong>Photo Book Ideas by Occasion:<\/strong><\/p>\n<ul>\n<li><a href=\"#Travel\">Travel Photo Books<\/a><\/li>\n<li><a href=\"#Family\">Family Photo Books<\/a><\/li>\n<li><a href=\"#Wedding-Milestone\">Wedding and Milestone Photo Books<\/a><\/li>\n<li><a href=\"#Everyday-Year-in-Review\">Everyday and Year-in-Review Photo Books<\/a><\/li>\n<li><a href=\"#Holiday-Celebration\">Holiday and Celebration Photo Books<\/a><\/li>\n<li><a href=\"#Gifts\">Photo Books as Personalized Gifts<\/a><\/li>\n<\/ul>\n<p><a name=\"Travel\"><\/a><\/p>\n<h2>Travel Photo Books<\/h2>\n<p><a href=\"https:\/\/www.shutterfly.com\/t\/photo-book-styles\/?theme=travel\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-74556\" src=\"https:\/\/ideas.shutterfly.com\/wp-content\/uploads\/2025\/06\/25_01_SFLY_PickUp_S04-scaled.jpg\" alt=\"one closed and one open travel photo book\" width=\"2560\" height=\"2167\" srcset=\"https:\/\/ideas.shutterfly.com\/wp-content\/uploads\/2025\/06\/25_01_SFLY_PickUp_S04-scaled.jpg 2560w, https:\/\/ideas.shutterfly.com\/wp-content\/uploads\/2025\/06\/25_01_SFLY_PickUp_S04-300x254.jpg 300w, https:\/\/ideas.shutterfly.com\/wp-content\/uploads\/2025\/06\/25_01_SFLY_PickUp_S04-1024x867.jpg 1024w, https:\/\/ideas.shutterfly.com\/wp-content\/uploads\/2025\/06\/25_01_SFLY_PickUp_S04-768x650.jpg 768w, https:\/\/ideas.shutterfly.com\/wp-content\/uploads\/2025\/06\/25_01_SFLY_PickUp_S04-1536x1300.jpg 1536w, https:\/\/ideas.shutterfly.com\/wp-content\/uploads\/2025\/06\/25_01_SFLY_PickUp_S04-2048x1734.jpg 2048w, https:\/\/ideas.shutterfly.com\/wp-content\/uploads\/2025\/06\/25_01_SFLY_PickUp_S04-85x72.jpg 85w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a><\/p>\n<p>Trips naturally create a beginning, middle, and end, which makes them one of the easiest types of photo books to put together. Whether it\u2019s a big vacation or a quick weekend away, you already have a built-in storyline\u2014you just need to organize it.<\/p>\n<p><a href=\"https:\/\/www.shutterfly.com\/t\/photo-book-styles\/?theme=travel\">Travel photo books<\/a> work best when they reflect how the trip actually felt. That usually means mixing scenic shots with candid moments, food, details, and the people you traveled with\u2014not just landscapes.<\/p>\n<p>You can approach a travel book a few different ways, depending on the type of trip:<\/p>\n<ul>\n<li>Vacations and longer trips often work well in chronological order, following each day<\/li>\n<li>Weekend trips are better as highlight-style books with fewer pages<\/li>\n<li>Group trips benefit from a mix of posed photos and candid moments<\/li>\n<li>Destination-based layouts can work if you visited multiple locations<\/li>\n<\/ul>\n<p>If you\u2019ve just gotten back from a trip or have folders of travel photos you haven\u2019t touched, this is usually the easiest place to start.<br \/>\n<a name=\"Family\"><\/a><\/p>\n<h2>Family Photo Books<\/h2>\n<p><a href=\"https:\/\/www.shutterfly.com\/t\/photo-book-styles\/?theme=family\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-75923\" src=\"https:\/\/ideas.shutterfly.com\/wp-content\/uploads\/2026\/02\/251209_SFLY_S16_PB_Product_NY-scaled.jpg\" alt=\"grandma and baby looking at photo book\" width=\"1708\" height=\"2560\" srcset=\"https:\/\/ideas.shutterfly.com\/wp-content\/uploads\/2026\/02\/251209_SFLY_S16_PB_Product_NY-scaled.jpg 1708w, https:\/\/ideas.shutterfly.com\/wp-content\/uploads\/2026\/02\/251209_SFLY_S16_PB_Product_NY-200x300.jpg 200w, https:\/\/ideas.shutterfly.com\/wp-content\/uploads\/2026\/02\/251209_SFLY_S16_PB_Product_NY-683x1024.jpg 683w, https:\/\/ideas.shutterfly.com\/wp-content\/uploads\/2026\/02\/251209_SFLY_S16_PB_Product_NY-768x1151.jpg 768w, https:\/\/ideas.shutterfly.com\/wp-content\/uploads\/2026\/02\/251209_SFLY_S16_PB_Product_NY-1025x1536.jpg 1025w, https:\/\/ideas.shutterfly.com\/wp-content\/uploads\/2026\/02\/251209_SFLY_S16_PB_Product_NY-1366x2048.jpg 1366w, https:\/\/ideas.shutterfly.com\/wp-content\/uploads\/2026\/02\/251209_SFLY_S16_PB_Product_NY-57x85.jpg 57w\" sizes=\"(max-width: 1708px) 100vw, 1708px\" \/><\/a><\/p>\n<p>Not every meaningful photo book comes from a single event. <a href=\"https:\/\/www.shutterfly.com\/t\/photo-book-styles\/?theme=family\">Family photo books<\/a> are often built over time, pulling together everyday moments that would otherwise get lost.<\/p>\n<p>These books tend to feel more personal because they aren\u2019t centered around one occasion\u2014they reflect real life as it happens. That could mean documenting a full year, capturing how kids grow and change, or simply saving the moments that don\u2019t make it into albums anywhere else.<\/p>\n<p>Common approaches include:<\/p>\n<ul>\n<li>Year-in-review books that highlight your favorite moments from the past year<\/li>\n<li>Monthly or seasonal collections that break the year into smaller chapters<\/li>\n<li>Milestone-focused books for kids beyond just birthdays or big events<\/li>\n<li>\u201cLife lately\u201d books that capture routines, friends, and everyday experiences<\/li>\n<\/ul>\n<p>If your camera roll is full of random moments you don\u2019t want to lose, this type of photo book gives them structure.<br \/>\n<a name=\"Wedding-Milestone\"><\/a><\/p>\n<h2>Wedding and Milestone Photo Books<\/h2>\n<p><a href=\"https:\/\/www.shutterfly.com\/photo-books\/wedding-photo-books\/\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-75714\" src=\"https:\/\/ideas.shutterfly.com\/wp-content\/uploads\/2026\/02\/24_06_SFLY_Evergreen_0545_v02-1-scaled.jpg\" alt=\"timeless love story wedding photo book\" width=\"1708\" height=\"2560\" srcset=\"https:\/\/ideas.shutterfly.com\/wp-content\/uploads\/2026\/02\/24_06_SFLY_Evergreen_0545_v02-1-scaled.jpg 1708w, https:\/\/ideas.shutterfly.com\/wp-content\/uploads\/2026\/02\/24_06_SFLY_Evergreen_0545_v02-1-200x300.jpg 200w, https:\/\/ideas.shutterfly.com\/wp-content\/uploads\/2026\/02\/24_06_SFLY_Evergreen_0545_v02-1-683x1024.jpg 683w, https:\/\/ideas.shutterfly.com\/wp-content\/uploads\/2026\/02\/24_06_SFLY_Evergreen_0545_v02-1-768x1151.jpg 768w, https:\/\/ideas.shutterfly.com\/wp-content\/uploads\/2026\/02\/24_06_SFLY_Evergreen_0545_v02-1-1025x1536.jpg 1025w, https:\/\/ideas.shutterfly.com\/wp-content\/uploads\/2026\/02\/24_06_SFLY_Evergreen_0545_v02-1-1366x2048.jpg 1366w, https:\/\/ideas.shutterfly.com\/wp-content\/uploads\/2026\/02\/24_06_SFLY_Evergreen_0545_v02-1-57x85.jpg 57w\" sizes=\"(max-width: 1708px) 100vw, 1708px\" \/><\/a><\/p>\n<p>Some moments are big enough that they deserve their own dedicated space. Weddings, graduations, anniversaries, and major life events often come with a large number of photos\u2014and a clear story worth preserving.<\/p>\n<p>These photo books are less about collecting everything and more about shaping a complete narrative. Instead of leaving photos scattered across devices, you\u2019re organizing them into something that reflects the full experience.<\/p>\n<p>These typically include:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.shutterfly.com\/photo-books\/wedding-photo-books\/\">Wedding photo books<\/a> that follow the day from start to finish<\/li>\n<li><a href=\"https:\/\/www.shutterfly.com\/t\/photo-book-styles\/?theme=celebrations\">Graduation photo books<\/a> that mix ceremony moments with candid celebrations<\/li>\n<li><a href=\"https:\/\/www.shutterfly.com\/ideas\/anniversary-photo-book\/\">Anniversary photo books<\/a> that look back on a relationship over time<\/li>\n<li><a href=\"https:\/\/www.shutterfly.com\/t\/photo-book-styles\/?theme=kids-baby\">Baby photo books<\/a> that document the first year or early milestones<\/li>\n<\/ul>\n<p>Because these moments are already meaningful, the focus is less on deciding <em>if<\/em> you should make a book and more on making sure those memories are organized in a way that lasts.<br \/>\n<a name=\"Everyday-Year-in-Review\"><\/a><\/p>\n<h2>Everyday and Year-in-Review Photo Books<\/h2>\n<p><a href=\"https:\/\/www.shutterfly.com\/t\/photo-book-styles\/?theme=year-in-review\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-75289\" src=\"https:\/\/ideas.shutterfly.com\/wp-content\/uploads\/2025\/01\/251020_SFLY_S24_PB_Product-1-scaled.jpg\" alt=\"\" width=\"2560\" height=\"2144\" srcset=\"https:\/\/ideas.shutterfly.com\/wp-content\/uploads\/2025\/01\/251020_SFLY_S24_PB_Product-1-scaled.jpg 2560w, https:\/\/ideas.shutterfly.com\/wp-content\/uploads\/2025\/01\/251020_SFLY_S24_PB_Product-1-300x251.jpg 300w, https:\/\/ideas.shutterfly.com\/wp-content\/uploads\/2025\/01\/251020_SFLY_S24_PB_Product-1-1024x858.jpg 1024w, https:\/\/ideas.shutterfly.com\/wp-content\/uploads\/2025\/01\/251020_SFLY_S24_PB_Product-1-768x643.jpg 768w, https:\/\/ideas.shutterfly.com\/wp-content\/uploads\/2025\/01\/251020_SFLY_S24_PB_Product-1-1536x1286.jpg 1536w, https:\/\/ideas.shutterfly.com\/wp-content\/uploads\/2025\/01\/251020_SFLY_S24_PB_Product-1-2048x1715.jpg 2048w, https:\/\/ideas.shutterfly.com\/wp-content\/uploads\/2025\/01\/251020_SFLY_S24_PB_Product-1-85x71.jpg 85w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a><\/p>\n<p>Some of the best photo books come from moments that didn\u2019t feel important at the time. Everyday life moves quickly, and without intention, those photos tend to disappear into your camera roll.<\/p>\n<p>A year-in-review or <a href=\"https:\/\/www.shutterfly.com\/t\/photo-book-styles\/?theme=everyday\">everyday photo book<\/a> helps you step back and see the bigger picture. Instead of focusing on one event, you\u2019re capturing a full stretch of time.<\/p>\n<p>This might look like:<\/p>\n<ul>\n<li>A <a href=\"https:\/\/www.shutterfly.com\/t\/photo-book-styles\/?theme=year-in-review\">year-in-review photo book<\/a> that brings together everything from holidays to random weekends<\/li>\n<li>A \u201cbest of\u201d collection that focuses only on your favorite photos<\/li>\n<li>A casual, scrapbook-style book that mixes photos with short captions or notes<\/li>\n<li>A personal recap of a specific season or chapter of life<\/li>\n<\/ul>\n<p>If you\u2019ve been meaning to \u201cdo something\u201d with your photos but don\u2019t have a specific event in mind, this is one of the most flexible options.<br \/>\n<a name=\"Holiday-Celebration\"><\/a><\/p>\n<h2>Holiday and Celebration Photo Books<\/h2>\n<p><a href=\"https:\/\/www.shutterfly.com\/t\/photo-book-styles\/?theme=celebrations\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-76102\" src=\"https:\/\/ideas.shutterfly.com\/wp-content\/uploads\/2026\/03\/25_01_SFLY_PickUp_S06_v04.jpg\" alt=\"mother's day photo book 2026\" width=\"2437\" height=\"2046\" srcset=\"https:\/\/ideas.shutterfly.com\/wp-content\/uploads\/2026\/03\/25_01_SFLY_PickUp_S06_v04.jpg 2437w, https:\/\/ideas.shutterfly.com\/wp-content\/uploads\/2026\/03\/25_01_SFLY_PickUp_S06_v04-300x252.jpg 300w, https:\/\/ideas.shutterfly.com\/wp-content\/uploads\/2026\/03\/25_01_SFLY_PickUp_S06_v04-1024x860.jpg 1024w, https:\/\/ideas.shutterfly.com\/wp-content\/uploads\/2026\/03\/25_01_SFLY_PickUp_S06_v04-768x645.jpg 768w, https:\/\/ideas.shutterfly.com\/wp-content\/uploads\/2026\/03\/25_01_SFLY_PickUp_S06_v04-1536x1290.jpg 1536w, https:\/\/ideas.shutterfly.com\/wp-content\/uploads\/2026\/03\/25_01_SFLY_PickUp_S06_v04-2048x1719.jpg 2048w, https:\/\/ideas.shutterfly.com\/wp-content\/uploads\/2026\/03\/25_01_SFLY_PickUp_S06_v04-85x71.jpg 85w\" sizes=\"(max-width: 2437px) 100vw, 2437px\" \/><\/a><\/p>\n<p>Events like birthdays, holidays, and family gatherings often generate a lot of photos\u2014but they rarely get organized afterward. A <a href=\"https:\/\/www.shutterfly.com\/t\/photo-book-styles\/?theme=celebrations\">celebration photo book<\/a> gives those moments a way to live beyond the day itself.<\/p>\n<p>Instead of letting holiday photos blend together year after year, you can create something that captures each celebration clearly.<\/p>\n<p>These books often include:<\/p>\n<ul>\n<li>Birthday photo books for milestone celebrations<\/li>\n<li>Holiday photo books that capture a single season or multiple years<\/li>\n<li>Family reunion books that can be shared across a group<\/li>\n<li>Event-specific books for showers, parties, or gatherings<\/li>\n<\/ul>\n<p>These are especially useful when you want to revisit a specific moment without digging through hundreds of unrelated photos.<br \/>\n<a name=\"Gifts\"><\/a><\/p>\n<h2>Photo Books as Personalized Gifts<\/h2>\n<p><a href=\"https:\/\/www.shutterfly.com\/photo-books\/\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-74955\" src=\"https:\/\/ideas.shutterfly.com\/wp-content\/uploads\/2025\/09\/22_SFLY_Holiday_Sup_Shot_32_2553-scaled.jpg\" alt=\"wrapping three photo book gifts\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/ideas.shutterfly.com\/wp-content\/uploads\/2025\/09\/22_SFLY_Holiday_Sup_Shot_32_2553-scaled.jpg 2560w, https:\/\/ideas.shutterfly.com\/wp-content\/uploads\/2025\/09\/22_SFLY_Holiday_Sup_Shot_32_2553-300x200.jpg 300w, https:\/\/ideas.shutterfly.com\/wp-content\/uploads\/2025\/09\/22_SFLY_Holiday_Sup_Shot_32_2553-1024x683.jpg 1024w, https:\/\/ideas.shutterfly.com\/wp-content\/uploads\/2025\/09\/22_SFLY_Holiday_Sup_Shot_32_2553-768x512.jpg 768w, https:\/\/ideas.shutterfly.com\/wp-content\/uploads\/2025\/09\/22_SFLY_Holiday_Sup_Shot_32_2553-1536x1024.jpg 1536w, https:\/\/ideas.shutterfly.com\/wp-content\/uploads\/2025\/09\/22_SFLY_Holiday_Sup_Shot_32_2553-2048x1365.jpg 2048w, https:\/\/ideas.shutterfly.com\/wp-content\/uploads\/2025\/09\/22_SFLY_Holiday_Sup_Shot_32_2553-85x57.jpg 85w, https:\/\/ideas.shutterfly.com\/wp-content\/uploads\/2025\/09\/22_SFLY_Holiday_Sup_Shot_32_2553-600x400.jpg 600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a><\/p>\n<p>Photo books aren\u2019t just for personal use\u2014they\u2019re one of the most thoughtful ways to turn photos into a gift. Because they\u2019re built around shared memories, they feel more intentional than something off the shelf.<\/p>\n<p>A photo book gift can be tailored to the person you\u2019re giving it to, whether that\u2019s family, a partner, or a close friend.<\/p>\n<p>Some common directions include:<\/p>\n<ul>\n<li>Photo books for parents or grandparents filled with family memories<\/li>\n<li>Relationship-focused books for a partner or spouse<\/li>\n<li>Friendship books that capture a shared experience or time in life<\/li>\n<li>Memorial photo books that honor someone through meaningful photos<\/li>\n<\/ul>\n<p>If you\u2019re looking for something more personal than a standard gift, a photo book is one of the most flexible options.<\/p>\n<h2>How to Decide What Photos to Include in Your Photo Book<\/h2>\n<p>One of the biggest sticking points is figuring out what actually belongs in your book. You don\u2019t need to include everything\u2014just the photos that help tell the story.<\/p>\n<p>Start by narrowing down your strongest images. That usually means a mix of wide shots, close-ups, and candid moments rather than a series of near-duplicates. From there, think about flow. Does it make more sense to organize photos chronologically, or by theme?<\/p>\n<p>Most photo books land somewhere between a highlight reel and a full archive. You want enough images to feel complete, but not so many that the book feels repetitive. If you\u2019re unsure, it\u2019s better to start smaller\u2014you can always create another book later.<\/p>\n<h2>When Is the Right Time to Create a Photo Book?<\/h2>\n<p>The best time to make a photo book is usually sooner than you think. When photos are still fresh and easy to sort, the process is much easier.<\/p>\n<p>Most people create photo books:<\/p>\n<ul>\n<li>Right after a trip or major event<\/li>\n<li>At the end of the year<\/li>\n<li>After reaching a milestone<\/li>\n<li>When their photo library starts to feel overwhelming<\/li>\n<\/ul>\n<p>There\u2019s no strict timeline, but the longer you wait, the harder it becomes to organize everything.<\/p>\n<h2 data-section-id=\"o6cthh\" data-start=\"203\" data-end=\"265\"><strong data-start=\"206\" data-end=\"265\">Turn Your Photos Into Something You\u2019ll Actually Revisit<\/strong><\/h2>\n<p data-start=\"267\" data-end=\"398\">Most photos never get looked at again\u2014not because they don\u2019t matter, but because they\u2019re hard to revisit in the way they\u2019re stored.<\/p>\n<p data-start=\"400\" data-end=\"512\">A photo book changes that. It gives your photos structure, context, and a place to live beyond your camera roll.<\/p>\n<p data-start=\"514\" data-end=\"684\">Once you\u2019ve chosen a direction, the rest is just putting it together. And the sooner you start, the easier it is to turn what you already have into something you\u2019ll keep.<\/p>\n<p data-start=\"514\" data-end=\"684\">Additional Resources:<\/p>\n<ul>\n<li data-start=\"514\" data-end=\"684\"><a href=\"https:\/\/www.shutterfly.com\/ideas\/what-makes-shutterfly-photo-books-different\/\">What Makes Shutterfly Photo Books Different<\/a><\/li>\n<li><a href=\"https:\/\/www.shutterfly.com\/ideas\/best-photo-book-maker\/\">Best Photo Book Maker 2026<\/a><\/li>\n<li><a href=\"https:\/\/www.shutterfly.com\/ideas\/how-to-make-a-photo-book\/\">How to Make a Photo Book<\/a><\/li>\n<li><a href=\"https:\/\/www.shutterfly.com\/ideas\/photo-books-vs-photo-albums-whats-the-difference\/\">Photo Books vs. Photo Albums: What\u2019s the Difference?<\/a><\/li>\n<li><a href=\"https:\/\/www.shutterfly.com\/ideas\/shutterfly-photo-books-guide-common-faqs\/\">Shutterfly Photo Books Guide: Common FAQs<\/a><\/li>\n<li><a href=\"https:\/\/www.shutterfly.com\/ideas\/discover-shutterflys-new-photo-book-designs\/\">New Photo Book Designs<\/a><\/li>\n<li><a href=\"https:\/\/www.shutterfly.com\/ideas\/how-to-choose-the-right-photo-book-page-type\/\">How to Choose the Right Photo Book Page Type<\/a><\/li>\n<li><a href=\"https:\/\/www.shutterfly.com\/ideas\/how-to-get-the-best-shutterfly-photo-book-deals\/\">How to Get the Best Photo Book Deals<\/a><\/li>\n<li><a href=\"https:\/\/www.shutterfly.com\/ideas\/how-many-photos-should-be-in-a-photo-book\/\">How Many Photos Should be in a Photo Book?<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Not sure what to put in a photo book? Explore ideas for travel, family, milestones, and more, plus when it makes sense to create one.<\/p>\n","protected":false},"author":10,"featured_media":75603,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[71],"tags":[3074,3714,3297],"class_list":{"0":"post-76100","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-photo-books","8":"tag-best-photo-book","9":"tag-inspiration","10":"tag-photo-books","11":"entry"},"acf":[],"featured_image_src":"https:\/\/ideas.shutterfly.com\/wp-content\/uploads\/2026\/02\/new-photo-book-designs-featured.jpg","author_info":{"display_name":"Shutterfly Community","author_link":"https:\/\/www.shutterfly.com\/ideas\/author\/shutterfly\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Photo Book Ideas: What to Make and When to Create One | Shutterfly<\/title>\n<meta name=\"description\" content=\"Not sure what to put in a photo book? 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